Marketing Planning Tips for Hotels for Post-COVID-19

Here are 10 business considerations for hotels, for post-COVID-19:

  1. Don’t simply conclude that business is terrible, and that nobody will travel or vacation at my hotel or resort. Instead, presume that business is different, and we just need to adjust our plans accordingly. 
  2. It’s all about perspective. Many see gloom when there is still plenty of opportunity—just not as much as before. Business is different. It’s all about perspective.
  3. Look outside. Talk to an outside expert. Often, a fresh viewpoint is what you need to put your business in perspective. Strategic collaboration is about finding partners who absolutely complement what you are doing. That ultimately can help you think bigger and achieve bigger things.
  4. Try everything. If there were ever a time to leave no stone unturned, it’s now.  While a short pause is understandable, it cannot be overemphasized how important it is for hoteliers to maximize the power of their marketing budget by utilizing media that is currently enjoying underpriced attention—allocating as much of their ad and content production budget as possible to these underpriced mediums.
  5. Immediately make marketing a team effort. Brainstorm ideas without bounds. This brings out the best in people and encourages folks with varied backgrounds to work together. Now is the perfect time to build out your sales tools, implement new operating procedures, organize your server files and enact other valuable refinements. Focusing on these types of projects is an investment into the future of your hotel—allowing your sales team to be better prepared, improve operational processes and increase efficiency.
  6. Figure out ways to stand out and get noticed. In today’s economic downturn, it is even more important to be different—to be loud, but simple, and to say something relevant, compelling and helpful to your audience.
  7. Meet and listen. A negative effect of COVID-19 has been that many companies have turned inward. Cut their budgets. Stopped meeting. Stopped talking. Stopped listening. That’s a big mistake. Meetings grease the engine of business enterprise. 
  8. Get dirty. Quit standing on the sidelines when it comes to social marketing, white papers, blogging and the like. 
  9. Be creative! You might have the greatest hotel or resort in the world, but if your communications platform—messaging—is delivered in an uninspiring, unappealing way, you lose. Great creative makes your prospects look, think and act. 
  10. The main thing is to keep the main thing the main thing. Yes, an age-old phrase, but true. Keep it simple. Keep it authentic. Don’t get distracted from who you are and what your mission is!

Be sure to take a proactive approach, so that a short-term crisis does not turn into a yearlong business downturn.

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